Majorca has joined the World Tourism Organization (UNWTO) as an affiliate member through the Majorca Tourism Foundation (FMT), becoming a part of a tourism organization of great international importance.
The island can be used as an example in the development of tourism, Majorca’s objective to contribute to the creation of a more ethical and responsible sector, focused on the benefits of the international community.
Membership to the organization is based on the actions undertaken by the destination to place the island at the forefront of sustainability, health and safety.
In its welcome speech in Majorca, the UNWTO highlighted the importance of working together to help foster tourism recovery and mitigate the impact that the COVID-19 pandemic is having on the sector amongst its 500+ affiliated members.
Majorca’s place within the international tourism market is enhanced by its membership of the UNWTO due to the Majorcan Government’s priority to place the island in the forefront of the sustainable and safe management of tourism destinations.
The FMT is currently processing the destination’s application for its Sustainable Tourism Observatory network, which is promoted by the UNWTO. Their objective is to support the continuous improvement of sustainability and to support the resilience of the tourism sector through the systematic and regular monitoring of the results and impact of tourism.
Majorca will be the second destination in Spain to have a Sustainable Tourism Observatory, the eighth in the EU and the thirty-first worldwide.
Majorca has applied for the UNWTO.QUEST certificate, acknowledging the quality and excellence of leadership in tourism destinations.
Once it is granted, Majorca will be the first tourism destination management organization in Europe to receive this accreditation. It is a distinguished award that is only granted by meeting KPIs for management, leadership and efficient governance.
The award would rigorously ratify fundamental aspects such as health and safety in the destination, strategic planning, and vision and tourism quality in the entire value chain, as well the regulation of the tourism sector.