LOEWE is launching its final collaboration with Studio Ghibli. The LOEWE x Howl’s Moving Castle collection features the film’s key characters – Sophie, Howl, Calcifer, as well as Markl, Heen, Turnip Head, and the Witch of the Waste – animating clothing, bags and accessories.
The collection is being promoted with an exclusive mobile experience that’s been developed by Stink Studios, which can be accessed via a custom QR code version of the film’s mischievous fire demon, Calcifer. Users are able to interact with scenes from the movie, and the choices they make determine which character from the movie they connect with most.
Try it for yourself by visiting here or scanning Calcifer.
The collaboration is also being boldly brought to life with Selfridges, where LOEWE takes residence from February 1st with an exclusive pre-launch of the capsule collection in the Corner Shop, a unique culinary experience and Studio Ghibli exhibition space.
Images to promote the collection have been created by Jurgen Teller.