T&A Consulting has been appointed as the official Indian Marketing Representative for Tourism Western Australia (TWA) through a competitive tender bid process.
T&A Consulting will be responsible for defining and executing TWA’s trade marketing and public relations in India market as of November 28, 2022, for an initial six-month period.
Commenting on the appointment, Carolyn Turnbull, Managing Director, Tourism Western Australia said, “We are excited to have T&A Consulting as our partner in India to promote TWA’s value proposition to tour operators, online travel agencies and consumers at large. The team at T&A demonstrated a deep understanding of TWA’s positioning and proposed an integrated approach that will elevate Western Australia in the minds of Indian travellers. We look forward to working with them.”
Tarun Gupta, Global Managing Partner at T&A Consulting says, “T&A is delighted to work with Tourism Western Australia as their partner in India. Both countries have vastly expanded areas of collaboration and tourism is a key enabler for the people-to-people connect. Western Australia with its immense geographical beauty, rich historical lineage and of course the vibrant metropolis of Perth provides a compelling proposition for the Indian traveller.”