Tourism Australia beckons Indian outbound travellers for the Down Under experience
Tourism Australia beckons Indian outbound travellers for the Down Under experience By M4G Bureau –
Tourism Australia beckons Indian outbound travellers for the Down Under experience
By M4G Bureau – November 25, 2022
OOH says it all
As tourism stages, a strong comeback, OOH campaigns promoting tourist destinations are growing in number. Ahead of the T20 cricket World Cup hosted by Australia, an attractive OOH campaign was rolled out in Indian cities, highlighting the unique experiences to be had Down Under.
The campaign is still on, keeping in view the growing Indian outbound tourism this season.
India has been reportedly ranked as the #2 inbound tourism market for Australia, especially since the opening up of the international borders as the pandemic restrictions were lifted.