Australian tourism ads: Ruby the Roo to sell Australia to the world, but she isn’t the first to do so
Highlights Ruby, a computer-generated kangaroo is Tourism Australia’s newest brand ambassador. But she’s not the
Ruby
‘The new Paul Hogan’: Australia unveils new tourism ambassador Ruby the Roo | Tourism (Australia)
Tourism Australia has revealed a computer-generated kangaroo named Ruby the Roo as “the new Paul
Fun, effective or ‘very bland’? Advertising experts split on Australia’s tourism mascot Ruby the Roo | Tourism (Australia)
Very bland or a bit of much-needed fun? Advertising experts are divided on Tourism Australia’s