The Seychelles Tourism Board (STB) office in Italy launched a promotional campaign on the prominent online travel agency eDreams on Friday, September 25, 2020.
Talking the beautiful destination closer to its audience, while remaining up-to-date in their approach the STB team in Italy seized the partnering opportunity with the eDreams travel agency to increase visibility amongst travelers surfing the web.
The dedicated campaign, which includes banners on the
eDreams homepage and a dedicated microsite to gather all the info and offers
available in Seychelles, now incites the curiosity of eDreams users with
amazing images of its captivating beaches and sumptuous natural beauty.
Speaking about the initiative, Ms Monette Rose, STB DIRECTOR
– Italy, Turkey, Greece, Israel & the Mediterranean stated that the
campaign has been launched at an opportune time as it is approaching the time
where European tourists make plans for holidays.
“Following the excitement that came with the release of the
recent online campaign ‘Experience Seychelles; our home, your sanctuary’
launched by the STB, the team in Italy is building on the momentum to promote
the destination further to the Italian Market through this powerful online
platform and to help boost the bookings towards the archipelago,” said Ms Rose.
eDreams was founded in 2000 in the Silicon Valley and then
moved to Spain to be launched in the Spanish and Italian markets. eDreams is
one of Europe’s largest online travel agency group, with gross bookings of 3.9
billion euro, and more than 14 million customers worldwide.
The Seychelles islands is open to the Italian visitors and
STB and other local stakeholders are putting in place many initiatives to
encourage safe travel for visitors as part of the restart of tourism for the
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