North Texas hospitality leaders expect Texas Rangers and Arizona Diamondbacks fans to spend tens of millions of dollars and flood hotels across the region as they watch their teams play in the World Series.
Each home World Series game at the 40,300-capacity Globe Life Field is projected to generate $12 million to $14 million in direct spending, based on what fans shelled out during earlier playoff games and World Series boosts in other markets, said Brent DeRaad, chief executive officer of the Arlington Convention and Visitors Bureau.
That figure includes hotels, rental cars, rideshare services, food and beverage, entertainment, merchandise and parking fees.
The visitors bureau expects about 35% or more of the World Series fans to come from outside the region, based on data from location analytics firm Placer.ai.
“It seems like there’s a lot of excitement out there nationally to see this World Series,” DeRaad said.
October is already a typically good month for hotel occupancy in the Dallas area, according to Paul Vaughn, senior vice president of San Antonio-based hotel analytics firm Source Strategies, but the World Series is expected to increase it further.
Source Strategies analysts had projected that Dallas area hotels would be more than 71% filled this month and they anticipate the World Series will drive that up by a couple of points. In the Fort Worth area, the company also expects occupancy to rise from its 65% projection.
“An event like this will draw visitors from a wide area, both in state and beyond,” Vaughn said. “Expect prices to spike and hotels to book up. Hotel operators will follow the rules of supply and demand and charge higher rates accordingly.”
Websites for popular tourist hotels in Dallas-Fort Worth were showing room rates ranging from $274 to over $1,000 for Friday’s championship series opener.
For the second game in the series, Saturday was already going to be a busy night for Arlington hotels, with the Dallas Cowboys hosting the Los Angeles Rams the following day at neighboring AT&T Stadium. DeRaad said Arlington has about 7,400 hotel rooms, which he expects will fill up Friday and Saturday nights.
The Live! by Loews hotel next to the 200,000-square-foot Texas Live! entertainment complex is now booked up for Thursday, Friday and Saturday, said the hotel’s managing director Stephen Cummings. Loews Hotels built the $150 million, 300-room Live! by Loews hotel in 2019.
“We’re at full capacity for sure,” Cummings said. “We certainly could have taken a lot more reservations with the demand.”
Unfortunately for Cummings and Loews Hotels, the company’s $550 million, 888-room Loews Arlington hotel and convention center, which will connect by skybridge to Live! by Loews, isn’t planned for completion until February. It will be open in time for next summer’s MLB All-Star Game, also being played at Globe Life Field.
“That would’ve been great if it was open,” Cummings said.
The Live! by Loews hotel saw an influx of bookings as soon as the Rangers hit the World Series, even before the other team was announced, Cummings said. The Rangers’ home games have already been extremely busy for the hotel, he said.
“With the Rangers having such a good season, we’ve certainly gotten used to it,” he said.
Demand for Dallas-based Omni Hotels and Resorts’ D-FW hotels is up about 30% this weekend compared to the same weekend a year ago, a company representative said. But that demand comes primarily from groups that were already contracted and not related to the World Series. The company expects booking demand to continue through the weekend as fans secure tickets.
Alongside the Rangers and Cowboys, recent concert visits from prominent musicians Taylor Swift, Metallica and Beyoncé have also driven hundreds of thousands of visitors to the area.
“Arlington is really built for big events such as this,” DeRaad said. “This is really what we’re all about.”