New York State Tourism has appointed Linkd Tourism as its representative agency for travel trade sales, marketing and public relations in Australia and New Zealand.
Linkd Tourism will focus on driving visitation throughout the Empire State, encouraging Aussie and Kiwi travellers to explore the range of visitor experiences available across New York’s 11 travel regions.
New York State is well-known as the home of New York City and Niagara Falls, but the opportunities for rewarding leisure travel extend much further.
From hiking and biking in the Adirondacks to exploring wine trails in the Finger Lakes, enjoying a Catskills ski and spa getaway, discovering art and history in the Hudson Valley or relaxing on a Long Island beach, the state’s 11 travel regions offer distinctive experiences.
New York State’s Division of Tourism Vice President and Executive Director Ross Levi said the organisation is delighted to work with Linkd Tourism to promote New York State in the ANZ market.
“Linkd Tourism will be a key partner in our quest to increase awareness and welcome more visitors to destinations across the state,” Mr Levi said.
“Australia and New Zealand are key markets for our tourism businesses and we place great emphasis on specialist tour operators and travel agents who are essential to our international visitation.
“The expertise and connections Linkd maintains within the industry, coupled with their ability to tell our stories with flair, will be key in encouraging more travellers to discover New York State.”
Linkd Tourism Managing Director and Owner Kylee Kay said: “We are very enthusiastic about working with New York State Tourism to promote the ‘I LOVE NY’ messaging and our dynamic team is eager with new ideas and marketing strategies to inform, educate and convert our travel market.”
“The combination of city and outdoor adventures in New York State is very appealing and with travel currently booming, it’s the perfect time for Australians and New Zealanders to extend their itinerary and enjoy the adventures that New York State has to offer.”
Linkd Tourism Strategic Director Michael Cassis will lead the marketing and campaign strategy with Millie Browne as Trade Account Director and Dana Craven as a key contact across the trade.
Visit Seattle, the State of Washington Tourism and the Port of Seattle recently appointed Linkd Tourism to lead trade sales, marketing and PR in Australia and New Zealand.
For more info, head to linkdtourism.com