‘Most Instagrammable hotel’ in Tahoe sold to new owners

Fire pits at the Coachman Hotel. Kristina M. via Yelp The Coachman Hotel in South

Fire pits at the Coachman Hotel.

Fire pits at the Coachman Hotel.

Kristina M. via Yelp

The Coachman Hotel in South Lake Tahoe, which Vogue magazine once dubbed one of the “most Instagrammable new hotels in the world,” has new owners. 

CL Hotels, an investment firm that specializes in hospitality properties, bought the Coachman earlier this December. With the new investment, the boutique hotel will see further development, including the remodeling of another 22 rooms (82 have already been renovated), as well as doubling its meeting space area for corporate and group events. There are also plans to add more food and beverage outlets to the hotel, CL Hotels said in a statement.

The Coachman is located only a few minutes away from the Heavenly gondola in South Lake Tahoe, and the property has seen a significant transformation over the past decade.

The lobby bar of the Coachman Hotel.

The lobby bar of the Coachman Hotel.

Lauren H. via Yelp

It was originally three separate motels — the Green Lantern, the Royal Coachman and Tahoe West Motor Lodge, according to the Coachman’s website — built as part of the tourism boom for the 1960 Winter Olympics in Tahoe, according to South Tahoe Now. 

The three motels then became one complex in the 1980s, before Bay Area businessman Justin Watzka bought and remodeled the properties extensively. A multimillion-dollar investment updated the properties from 1960s motels and transformed them into a hipper, more modern incarnation: the current Coachman Hotel.

The new hotel opened in 2016 to high praise, particularly from Vogue magazine. 

“Originally built as a motel in the 1960s to accommodate the tourism boom from the Winter Olympics at Squaw Valley,” Vogue wrote, “Coachman brings a new echelon of chic to this enclave, previously known more for its casinos than its design properties.”