IHG brings the 1st voco Hotel to Guangdong Greater China
InterContinental Hotels Group (IHG®), one of the world’s leading hotel companies, today announced a new
InterContinental Hotels Group (IHG®), one of the world’s leading hotel companies, today announced a new partnership with Shenzhen Tian An Yuncheng Investment Development Group Co., Ltd to develop the first voco™ hotel in Guangdong province – voco Shenzhen Bantian Cloud Park. Scheduled to open in 2027, the hotel will be built on Phase 3 of Bantian Tian An Cloud Valley, one of the major platforms along the Guangzhou-Shenzhen Sci-Tech Innovation Corridor. This signing resonates with China’s national strategy to develop the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), enhancing IHG’s presence in Guangdong and further emphasizing its long-term commitment to the China market.
As one of the first international hotel groups to enter China, IHG has been growing and prospering in the local hotel industry for decades. Greater China is now IHG’s fastest-growing market worldwide, with over 1,000 hotels opened and in the pipeline. The company’s continued adherence to its “in China, for China” local strategy, with a dedicated attitude amid any headwinds, demonstrates its commitment to the market, carefully upholding national and regional development policies for nearly 50 years. This year, the celebration of IHG’s 600th hotel opening milestone in Greater China is strong evidence of the Group’s continued investment and sustained development in China.
The new voco hotel will be situated at Phase 3 of Bantian Cloud Park – the future China Silicon Valley. Following the “One core, Two Hubs” development strategy, the Park has attracted groups of industry-leading enterprises in the information and communication technology sectors, bringing colossal business and travel accommodation needs. The Park’s development has been constructed into six phases as a demonstration project to promote China’s industrial transformation and upgrading via urban renewal. The first two stages were completed and gathered nearly 50,000 talents and over 600 outstanding enterprises. Once the project is completed, it is expected to become an industrial-related community to provide one-stop services such as R&D space, resource platforms, and commercial and leisure facilities for enterprises and talents.
The signing of voco Shenzhen Bantian Cloud Park is not the first time that IHG has collaborated with Shenzhen Tian A Yuncheng Investment Development Group Co., Ltd. EVEN Hotels Shenzhen Guangming Cloud Park and Holiday Inn Express Shenzhen Guangming Cloud Park are already in pipeline, which has proved the successful strategic partnership between the two companies.
IHG currently has 12 brands in operation with a footprint in over 200 cities in Greater China. As the first upscale international hotel brand to enter China in the post-COVID-19 era, voco will mainly be present in first- and second-tier cities. IHG created voco with a solution for quick conversion, making it fast and easy for owners of high-quality, independent hotels to become part of IHG’s system. Thanks to the reliability, surprising individuality, and quality of the voco brand, combined with the charm and comfort of each hotel, voco hotels around the globe report increased guest satisfaction post-conversion into the IHG system. As the global expansion of voco continues, IHG is tracking well against its growth goal of 200 voco hotels in attractive urban and leisure locations around the globe within 10 years.
Boasting 264 rooms with 4 room types, the voco Shenzhen Bantian Cloud Valley will be strategically located at the beating heart of Phase 3, the Bantian Tian An Cloud Park project, which aims to offer a comfortable stay for guests. Introducing Voco to Guangdong province can bolster IHG’s brand portfolio in the region, satisfy the diverse needs of Chinese guests and owners, and boost the GBA’s development into a cultural exchange hub and world-class tourism destination.
voco Shenzhen Bantian Cloud Park
Fu Tian Qu,Mei Xiu Lu, 1号
Shen Zhen Shi, 518034