Businesses and government sectors have laid the foundation for New Mexico to join the race among Western states to cash in on the outdoor recreation economy.
The state last year established the Outdoor Recreation Division within the New Mexico Economic Development Department. The private sector on Aug. 24 launched the New Mexico Outdoor Recreation Business Alliance, which is being promoted as endeavOR.
New Mexico lags behind the other Four Corners states with its economic clout in outdoor recreation, but Outdoor Recreation Division Director Axie Navas firmly believes the state’s $2.3 billion in outdoor recreation wages and salaries can multiply to reach Colorado’s $9.7 billion.
“I see no reason New Mexico can’t beat that,” Navas said.
New Mexico also trails Utah’s $3.9 billion in wages and salaries and Arizona’s $5.7 billion, according to data from the Outdoor Industry Association. The trade group also pegs consumer spending in outdoor recreation at $9.9