Debbie Braun, president and CEO of the Aspen Chamber Resort Association, received the Governor’s Award for Outstanding Individual Contribution to Colorado Tourism last week.
Additionally, the ACRA team was given the Outstanding Community Tourism Initiative Award for achieving gold-level status from the International Mountain Bike Association for mountain bike routes throughout the valley.
The awards were announced at a governor’s tourism conference at Red Rocks Amphitheater with attendees logging in virtually from throughout the state. The announcement of Braun’s achievement came as a surprise to her, when a video rolled showcasing Aspen and her team.
“It is a lot to surprise me,” Braun said.”I cried. And I don’t cry over stuff like that.”
The state tourism office cited her “swift and ongoing response to the COVID-19 crisis” in contributing to the recognition, as well as ongoing procurement of marketing funding for Aspen, her her 20-year career with ACRA and overseeing